For years, I’ve observed a common dream among most talented business owners: the dream to expand. After building a successful local brand that is loved by the community, the natural next question is, “What’s next?” For many, the answer...
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For the past decade, the question business owners asked about social media was, “Am I on it?” Today, that question is obsolete. Everyone is on it. The new, more important questions are: “Does my social media tell a story?”...
In the age of digital everything, it’s easy to forget the profound power of physical space. For a retail business—be it a garment shop, a cafe, or a franchise outlet—your store is much more than a place to transact....